PCMag says Borders is dropping the price of its Kobo eReader from $150 to $129 in response to the ongoing price war in the eBook Revolution.
They’ve also re-priced the smaller $119 Aluratek Libre eBook Reader Pro to $99. Borders said the changes make having a second eReader in the home an affordable option.Â
Then it’s all about selling the books, right?
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[…] of the Kobo Reader App for desktop (PC or Mac). This is the perfect fit for the affordable $150 ($129 at Borders), USB-tethered E Ink Kobo eReader. The App will jump the USB gap and make the Kobo eBook Store […]