Digital Trends has the story about Amazon loosening up its rules on Kindle Book usage and allowing consumers to give them for Christmas and the holidays. And you don’t have to own a Kindle to give or receive.
The service isn’t available yet, but it’s slated to be in place for the holiday buying season.
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As does KOBO and unlike Kindle books, KOBO books can be read on a lot more (and IMO better) platforms:
http://www.businesswire.com/news/home/20101117006264/en/Give-Gift-Kobo—Kobo-Announces-Kobo
Kindle and B&N are one-platform ebooks (and Apple + Androit phones).