Now this is an interesting post at GottaBeMobile.com where we’re told that American book giant Borders has filed notice with the Securities and Exchange Commission stating its intent to buy American book giant Barnes and Noble.
This is seen as Borders’ attempt to acquire Barnes and Noble’s good eBook Mojo. B&N has made enormous strides since late 2009 catching up to Amazon.com by adding an eBook store then releasing their E Ink Nook and more recently their NookColor full color eBook Reader.
This union would create mammoth competition for Amazon and build a powerful foundation in the bricks and mortar arena with B&N’s many retail outlets’ in-store deals and off the shelf convenience.
Full details of the rumored deal at the link. If you can’t beat them, buy them.
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[…] followed its efforts to remain relevant including its attempt to buy rival Barnes and Noble. We hope the best for this big competitor whose continued existence will keep the other book giants […]