eBook pricing expectations governed by eBook Reader ownership?

Bookseller.com has more on readers in the eBook Revolution.

It seems that while half of book buyers polled expect lower prices for eBooks, those who already own eBook Readers are more realistic with their eBook pricing expectations. Could the same be true when lower-priced eBook Readers are made available? Perception shifts noticeably, when one owns a device–such individuals are will to pay more for titles. The same is true that older readers have more realistic expectations regarding eBook price. (They’re will to pay, they just don’t want to be robbed.)

The post is well worth the read, and does a good job of breaking down the figures that are starting to come in.

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