Lance Whitney of cnet news has laid it all out there nicely for us, with a graph and everything. Read the article here. More talk about what seems fairly obvious now. Amazon and Sony can’t just declare themselves the winners in an evolving marketplace. And as long as their eBook Readers (Kindle & Sony Reader) do not offer enough to justify netbook or iPhone prices, they’ll leave gaping holes for similarly priced machines with more to offer or for low-priced competition to fill.
I’m in full agreement but will add this to the mix, something I find noticeably absent from the discussion. They talk about publisher’s percentages and Amazon’s big bite of the profits, but analysts keep leaving out the obvious. Writers and readers can communicate directly through the Internet. When writers and readers realize that they do not need all these middlemen, then we’ll see some drastic changes to eBook and eBook Reader prices, yah?
I mean, with a bit of technical know-how and minimum start up money, a writer can finish a book, pay someone to edit it, lay it out and design a cover. Then all he/she needs to do is open his/her own eBook Store. Writers have already been forced to take a big hand in their own promotion anyway (and the smart ones have established themselves on the net), so this should be a no-brainer. In a case like that, it’s just pure content delivered to the consumer from the creator. Then all the creator has to charge is enough to cover his/her royalty, and maybe a bit more for production costs.
How’s that going to change eBook pricing? And here’s another one. What if Stephen King did that with his eBooks?