Barnes and Noble is charging into the fray and looks ready to do some serious damage. The book retail giant that abandoned eBook sales in 2003 started making up for lost time by opening its own eBook Store to challenge Amazon.com, produce its own eBook reader through Plastic Logic to take on Kindle and Sony, and is now offering free Wi-Fi access through AT&T at its stores to defy Kindle’s Whispernet connection. Read that story here  at Macworld. Since Barnes and Noble has already been offering the Wi-Fi service in its stores on a subscription based system, there is an audience of consumers ready to jump at the Freemium.
eBook Rumors gives them high marks for rubbing the sleep out of their eyes and getting into the game as a serious challenger.
