Sony Goes EPUB

In the intensifying battle for eBook supremacy, Sony has announced that it will use the XML-based EPUB format in the Sony eBook Store, opening the door to consumers buying from the list without having to own a Sony Reader.

Seems like a logical move, but it’s a departure from Sony’s proprietary format beginnings. It’s a move that is also bound to pull the rug out from under Amazon’s wireless but tethered Kindle, and Kindle-only list of titles.

When linked to the release of 2 new competitively priced Readers and the rumored announcement of a wireless Sony Reader to go up against the Kindle, Sony is looking seriously interested in taking the lead in the eBook marketplace.

It’s about time one of the leaders woke up and smelled the coffee, yah? Read the full story here.

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  1. […] Kindle’s proprietary format, and free to purchase and read EPUB books anywhere, Sony’s machine (while pricey) is set to win the fight unless […]

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