Another competitor climbs into the ring…

Borders UK launched its own eBook reader exploiting the European loophole in Amazon Kindle’s landlocked business plan.

Borders’ Elonex eBook is a direct contender for Amazon Kindle’s and Sony Reader’s success, boasting a similar 6″ screen and competitive £189 price ($308 USD). Read the story and Elonex’s specifications here at bookseller.com. One place Elonex has Kindle beat is the Reader is available for purchase in Borders UK bookstores, Books Etc. and Borders Express branches. eBook Readers, similar to gadgets like iPhones and digital cameras, sell themselves once a consumer has it in hand.

Even though Amazon’s Kindle DX is tethered to the continental United States to exploit its Whispernet technology, it has sold out again only weeks after re-stocking. Eager adopters are going to have to face a 4-6 week delay before Amazon can fill any more orders. Read about it here. Not sure whether this is a case of actual demand or lack of supply. Amazon takes great risks building hype around apparent scarcity. The real numbers will rule the day, yah?

Happy Canada Day!

eBook Rumors Headquarters is closed July 1st to celebrate Canada Day!

If you’re stopping by, browse through our growing collection of free eBooks here. A holiday makes a perfect time to pick up a classic or try something new from an Indie author. Enjoy!

Anderson and Gladwell justify themselves…

Are these guys stoking the fires of their own celebrity by overcomplicating this? Read more of the Anderson vs. Gladwell debate about paying for content here at PaidContent.org.

We’ve been saying it over and over here at eBook Rumors. People only want free content and free access if the alternative is paying unjustifiable ‘real world’ prices in a ‘virtual’ marketplace. ‘Real world’ business models must be adapted to suit a new digital environment. Digital products are vastly cheaper to produce, store, ship and maintain. A sixth grader would understand that the plummeting costs to produce a product should be reflected in a similar drop in price to the consumer.

But the status quo keeps trying to graft the old business model on the new form because they want to maintain their old world profit model. That’s what it’s all about. Nothing more. How can the old world take over the new digital world without registering a drop in this quarter’s profits. Oh, and don’t forget, they want to turn those old ‘costs’ into profit. (Charge for printing a book you’ll never print, but apply the printing charges so that they come out the other end as profit, yah?)

The solution is simple: Charge a fair price and people will pay it. Period.

Kindle DX Review

This is the most enjoyable review of an eReading device that I’ve come across in a long time. Andy Ihnatko of the Chicago Sun Times hits the nail on the head, and reveals Amazon’s marketing underbelly in this quote: “will consumers think the (Kindle) DX is worth $489? Especially in a world where the same amount of money will buy a damned nice Windows netbook, $140 worth of ebooks from eReader.com, a free PDF reader, and the ability to do a lot more than just read text and use a mobile web browser?”

Read the article and watch the accompanying video here.

This kind of logic cuts through the sales spin and corporate chinwag we get from publishers and Kindle makers.  Common sense is exactly what the eBook Revolution needs, yah?

Traditional Publishing versus the eBook.

Read a short but effective piece here at the examiner.com in which Miriam van Veen compares digital and traditional publishing.

I agree with her conclusions (even if she offers them somewhat hesitantly), and suggest this reluctant acceptance of the eBook revolution as a viable option represents perfectly natural fear of the unknown, while offering tacit approval for the full-scale adoption of the new technologies.

Fantastic Tie-In!

IDW Publishing is offering the prequels to Transformers: Revenge of the Fallen. Sized for iPhone or Ipod Touch you can get these Transformers comics at iTunes!

Read all about it, and download samples  here.

It’s this kind of thing that really gives momentum to the adoption of eBooks and digital publishing.

iTunes for Comic Books…

Longbox Digital Comics was developed as a comic book launch platform (an iTunes for digital comics) rumored to offer issues at .99 each for download to Mac, PC, and Linux. You can read the story here at comicbookresources.com. Individual publishers are free to price their own products, but the smart ones will keep it sensible. We talked about uclick.com doing something similar. In their case, they’re offering their own list of digital comic books sized for iPhone, also with a rumored starting price of .99 per issue.

So far Longbox has two publishers on board: Top Cow and Boom! Studios.

Comic books seem like a perfect fit for the transition to digital reading. It’s just a matter of time before the right platform is developed. Maybe this is it, yah?

Slow News Day at eBook Rumors…

Okay, this is hardly breaking news but Legend Press is entering the eBook market with the release of one (I know just one…) of their titles. They’re including author video among other added features. Read about it here at Bookseller.com. I think it deserves mention for two reasons.

First of all, I’m a Dr. Who fan from way back and the title they’re releasing is: Who Goes There by Nick Griffiths, a journalist and Dr. Who expert. Buy the book here.

Secondly, because Legend Press is a “small independent publisher,” embracing a relatively new technology like eBooks and eBooks readers involves greater risks. That sort of spunk deserves mention., yah?

As Kindle and Sony focus on North America…

A worthy contender in the Digital Reader market stands poised to capture Europe. I like the article “Beyond the Kindle…” here at ReadWriteWeb.com because it illuminates something that we in North America are often encouraged to forget. There’s a whole big world out there. (And an eBook market to match.)

The article highlights a discussion with Hans Brons (I love the name) CEO at iRex, the company that was created as a spin off from the Philips research group tasked with developing the screen tech that’s in most eBook readers on the market today. They created the iRex Digital Reader 1000  (sweet machine!). Smart people though, understood their device was too expensive for the mainstream so decided to sell and develop for the business-to-business market. This is a market of interest for Kindle DX (landlocked in the US), the Plastic Logic Reader (not due on the market until 2010) and other eReader developers.

This might be difficult ground to re-take for North American eReaders if iRex can get enough publishers to adopt its platform and consolidate its growing European presence in the eBook marketplace. The other devices are going to make the attempt likely sooner than later, but how much of the market will be left for an expensive eReader from the west?

If nothing else, it should provide healthy competition that will bring all the prices down.

It’s the Pirate’s Life for Me!

DRM is EVIL… Remember when you could buy a book, read it and then loan it to a friend? I started buying books that way. A friend loaned me a novel, the first in a series, and I went on to buy the rest of that series, and more titles by that author. Imagine buying a book on Kindle and having a limited number of times you can access it. Imagine buying that book and being told where and how to read it. Imagine reading a book and being told you can’t loan it to a friend!

Why don’t publishers get this? You’d think the music industry’s implosion over similar controlling behavior would have taught them something. Are they so blind in their search for profits that these idiots willfully, aggressively set a course for their own destruction?

Read an excellent, but confusing set of justifications for eBook Piracy at Slashgear.com here. (Honestly, halfway through the article I wanted to go out and buy my very own Jolly Roger…)

Somebody, please talk some sense to these publishing idiots before the pirates and file sharers are distributing every book ever written!

Remove the DRM and remove an incentive to STEAL!